Time orientation creates many problems in India and US business relationships that impact bottom line results. If you are working with an offshore team in India, you likely are experiencing unknown delays that are impacting your timing and budget.

Learn how to SOLVE this challenge right now! Our online academy offers a course to learn exactly how to manage offshore teams in India.

Different Time Orientations = Late project delivery.

A very common complaint from US managers: “no communication was sent regarding deadline risks.” This is a common problem but it also has a solution. Before your projects fall off the schedule you designed, take heart that most projects will be late without ACTIVE and ENGAGED cross-cultural management. In other words, don’t wait for the communication. Take action!

Indians feel very differently about time than Americans. The direct result? Your schedule is not interpreted in the same way in India. Time is not as important and is ignored. Projects begin to slip on deadlines.  Your budget blows up, bigger and bigger, and now the boss wants to know why things are going WRONG.

This is a direct result of business culture differences. When business culture differences exist, global leaders need a set of skills they can use to effectively navigate across cultures and develop the right tools to keep schedules on target and budgets under control.

Learn how to manage the offshore team by establishing a clear set of deadlines for a project that you can rely on.



Cross Cultural Management: Meetings in India

by Brandi Moore on December 25, 2011

India has a very different business culture from the US. This causes challenges that are not intentional, but none the less are extremely frustrating and make a lot of Americans feel like their project is spinning out of control.

This does not have to be the case – everyone can manage teams effectively if they have the right techniques and are aware of the challenges India’s business culture brings to the table.

In India time is perceived very differently.Time is somewhat irrelevant to the average Indian. There is little consideration about when something will happen, rather there is a sense that it will happen “when its supposed to.”

This sense encourages Indians to double and triple book their days with the intention that the meeting that is the MOST important being the one that he will attend when the hour arrives. This leaves many Americans waiting on empty conference calls completely confused about why no one has showed up — and further furious that she is wasting her time waiting!!

This doesn’t have to be the case! Learn how to master this challenge RIGHT NOW in our Online Academy.


India Pharmaceutical M&A: Trends for 2011

August 24, 2011

  What Indian pharmaceutical firms invested in the US during 2011? This video profiles 4 deals that are key to checking out the trends for why Indian firms find the US to be an attractive M&A destination. These firms are covered: Zydus Cadila Suyra Pharmaceuticals (completed in 2010 but new trend to notice) Bafna Pharmaceuticals [...]

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India Pharmaceutical M&A: Demographics of Population

August 24, 2011

The health demographics inside India are at the core of why many Western and Indian firms see India as a hot market. This video talks about three areas: Total population. India’s population will rise to 1.53B by 2030 becoming the largest on the planet. Emerging middle class purchasing power. Conservative estimates peg this at 300M members [...]

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India Pharmaceutical Interview: The Deal

August 24, 2011

I was interviewed today by The Deal about the current state of cross-border M&A in India and the US. We focused specifically on Pharmaceuticals where there is a lot of opportunity but challenges as well. My next post will focus on my predictions for the future in this area. Sarah Hashim-Waris, from The Deal, wanted [...]

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Hilton Loses Trademark Fight in India: Message to US firms get to India NOW

July 21, 2011

For those not following the Hilton battle in India’s courts now is the time to TUNE IN. Hilton just lost the rights to their own trademark in India. The judge based his decision primarily on one thing: how long Hilton had been doing business in India. Unfortunately for India the answer was 2007. Hilton was fighting, Hilltone Hotel, [...]

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Working with Americans: What Americans really want in business. Truth.

July 7, 2011

What do Americans really want in business? Its July, the time of year America celebrates its birth making it the perfect time to talk about what Americans ARE and what it is that they WANT. I get asked this question a lot, but the wrong people are asking me: it should be the Americans asking. [...]

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Building Committed Teams in Outsource Relationships

June 1, 2011

The underlying problem in all international relationships is cultural differences. We think its process – we WISH it was process!  When we perfect the process we wonder if we need different people. In the end what we don’t want to face is that we don’t know how to build commitment. We don’t know how to [...]

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Globalized Challenges: Recruiting and Retaining Indian Talent

April 6, 2011

“India: A Flawed Miracle” series continues this week in the Wall Street Journal. The writer explains in vivid detail the challenge organizations face when trying to hire in India. This is not something people talk about – but they should. The WSJ writes that 75% of India’s technical graduates are unemployable. I add that of [...]

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Managing Time: Can we use Bloomberg’s Method in India?

March 22, 2011

Mike Bloomberg, New York City’s mayor and founder of Bloomberg has set a new tone inside the city’s office: Mind the clock. The Mayor has installed count-up clocks which are started when the meeting begins to give employees a sense of how much time they are spending. According to the mayor’s press secretary; “We’re always [...]

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